Chow Tai Fook

Founded in 1929, CHOW TAI FOOK has been widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. To meet different consumer needs, CHOW TAI FOOK offers a better customer experience also a wide variety of products, services and channels for different lifestyles and personalities, as well as customers’ important life stages.

The Shoppes at Solaire Resort Entertainment City
11AM - 12MN

Chow Tai Fook Unveils the Joie Collection: Discover Happiness Through Timeless Design

Chow Tai Fook is thrilled to unveil its new signature collection: the Joie Collection. This elegant collection is inspired by the traditional Chinese auspicious lock and ‘喜’ (happiness) motif, a symbol of happiness that conveys wishes of eternal bliss. Building on their remarkable brand transformation journey and the successful launch of their iconic CTF Rouge Collection last year, the Joie Collection showcases Chow Tai Fook’s profound connection to Chinese cultural heritage, brought to life through exquisite and innovative artistry that captivates the spirit of tradition and modernity.

Joie, inspired by the symbolism of locks — representing peace and protection. It reimagines the concept of the lock as a symbol of the deep connection between two people. Each piece reflects the unlocking of happiness through meaningful relationships, whether in love, friendship, or family, where one person holds the key to another’s heart, unveiling joy in its countless forms. Rooted in Chow Tai Fook's tradition of celebrating the relationships that illuminate our lives, the Joie Collection is the perfect gift for loved ones and a timeless keepsake of love, affection, and unity.